Internet Marketing Updates

Wednesday 16 January 2013

Let's take a look, How to work a search engine when a query generated by an user?


Friday 11 January 2013

Online Tips to Get High Traffic & Increase Ranking for Website


Today we are going to talk about SEO optimization basics. These tips are vary easy to implement and you really should keep them in mind when starting a new website. If you already have one - let's see if you have already implemented them:-
 
Here we Go:
 
  • Create a site with valuable content, products or services.
    Yeah, it just sounds a bit too basic. But hold on for a second. Do you really have targeted, VALUABLE content for your visitors  or are you just trying to sell them your stuff ? Even if it an E-commerce website - write quality content for it. Research what your visitors are looking for and give them answers. Go for quality and people will love you. They will link to your website because of the good content (great for SEO) and talk about your website (great for promotion).

  • Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document
    Don't overdo it though. Too many keywords will do more harm than good for your website. Mention your keyword in title and 2 - 4 times on the page. Make sure it still reads nicely

  • Research and use the right keywords/phrases to attract your target customers.
    That is the most important part before you even start a website. Target wrong keywords and you will fail. Go to Google's Keyword Tool and enter your main keywords. You will get a list of related searches and approximate number of searches per month. Go for long tail keywords that have the most number of searches. Then, do a search for them in Google by putting them in quotes (for example, "green widgets"). Check the number of results you will get - you will get an idea about how competitive it is. Usually everything under 20.000 is pretty easy to beat. Another good indicator for a good keyword that converts is to check if there are any Google Ad-word ads for this search (without quotes)

  • Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.Yeah, if you don't did that already - do it NOW!
  • Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.
    Navigation is VERY important. Make sure you interlink the main parts of your website. Link the relevant keywords to related content within your site. Keep the design as simple and lightweight as possible and make sure the site loads fast. People are coming to see your content and not that cool 500kb Java script clock.

  • Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.

  • Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.

  • Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc. Oldie,-go to www.alltheweb.com and enter link: www.yourcompetitor.com. See who link to them. Try to get links to your website form these pages.

  • Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.
    There is gold in the referrer logs. Watch closely what your visitors are looking for. They look for "cool green widgets" and are landing on your website about "cool widgets"? Write a dedicated page about cool green widgets and rank on the first page for it.

  • Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.

  • Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.

  • When selling products online, use simple payment and shipment methods to make your customer's experience fast and easy.

  • When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.

  • Don't look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.

Thursday 10 January 2013

How to get Your website on Top in Search Result?

                         Good SEO stuff you can do for your website RIGHT NOW
Are profitable, top search ranks possible without the help of an experienced search engine optimization company?

Can a software package or online miracle site touting testimonials and grandeur guarantees of success elevate your online presence enough to really increase sales?

Unfortunately, unless the software or miracle website were able to research your market, find hidden niches within it, author intriguing, creative, relevant and keyword laden content, house it in a framework that meshes precisely with that content, dissect and analyze your ranking competition and apply that statistical data within the afore mentioned tasks, you'll be using that money back guarantee.

The same goes of number one rank promises for a keyword for $49. Now I'm not suggesting a claim like that is bogus or false advertising. But, ask if that keyword or phrase has actually had more than one search somewhere in the world in the past month. Or to shake them, insist your keyword phrase they must bring to the number one spot is "online casino".


IS THERE INEXPENSIVE HELP THAT WORKS?

Is there a working alternative for smaller businesses and sites that can't budget pro SEO right now? There are techniques that would give your site a chance of rising higher in the ranks. You'll find countless articles and instructions online and in bookstores about general things you can do to your site to improve its online presence.

While helpful and usually accurate, blindly applying techniques to your site without some further knowledge of your own site, your competition, and your online market will hinder your efforts.

With some real world, current analysis of YOUR individual situation at your disposal, you can greatly improve your efforts with even the smallest copy, title or content adjustment. It is going to require some work on your part, no matter what do-it-yourself tactics you employ.

HOWEVER, there are tools and analysis reports available to you that can give you a towering leap for the do-it-yourselfer. Some plain English comparisons of your page vs. the top 10 ranking pages in a particular engine for a particular keyword phrase will define dozens of parameters to begin your do - it -yourself optimization.

How many links do you need, are there better keywords you should choose, and then what do you do with all this information once you have it? Comparisons and analysis of your site and your competitors are usually presented in an easy to understand format and reveal patterns and collected intelligence that can help you re-write and revise your content and page layout and begin your SEO efforts a lap ahead of everyone else.